Why Low-Quality Product Photos Are Costing You Sales

In e-commerce, your photos are your storefront. If they look cheap, cluttered, or inconsistent, that’s exactly how your product—and your brand—will be perceived.

Studies show over 75% of shoppers judge product quality based on visuals alone. If your bounce rate is high, conversions are low, or you’re getting returns with comments like “didn’t look like the photo,” chances are your images are part of the problem.

This is especially true in competitive markets like LA, where brands are fighting for attention and trust. Clean, strategic visuals aren’t a bonus—they’re a baseline.

Before vs. after: same product, different execution. ©Rare Studio LA

What to do:

  • Invest in professional photography. It’s not about having “nice” images—it’s about trust, brand consistency, and conversion.

  • Mix white background shots with editorial or lifestyle images. Show function and feel.

  • Treat photos as part of your sales strategy. Align them with your marketing goals, not just your product specs.

Your product photos are often the first impression customers get. If that impression isn’t strong, you’re leaving sales—and brand value—on the table.

Before vs. after: good lighting reveals the product’s full potential. ©Rare Studio LA

Want help?

At Rare Studio LA, we create high-converting product photography for brands that care about how they show up.

Explore our work at rarestudiola.com and see client reviews on Google.